Sheraton Hotels & Resorts Launches Multi-Million Marketing Campaign To Support $6 Billion Brand Revitalization
4 February 2010
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“Rediscover Sheraton” Campaign Invites Consumers to See What a Difference $6 Billion Makes
70,000 New Guestrooms, 300 New Lobbies and 100,000 Beds Part of Three-Year Makeover
Sheraton Hotels & Resorts announced today the launch of a new $20 million dollar, multi-media marketing campaign created to highlight the brand’s $6 billion revitalization effort. Launching today, the “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.
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